Flexible Marketing
By Richard Jamison
Staying in touch and up-to-date with customers is a very challenging problem for all retailers. For example, when a store advertises an upcoming sale of a product, it must develop a campaign strategy, visually design advertisements, submit advertisements, and wait for a publication to reach news stands, all before results can be measured. This method is quickly becoming obsolete, as old methods yield to new ones. The inherent delays that come with the use of print media are unavoidable, so retailers are using a more immediate means to reach their customers- their cell phones.
BlooZone devices for example, allow retailers to change their marketing approaches immediately, and hit their target audience without having to go through the stages of drafting, printing and distributing their campaigns. Having this ability ensures that bluetooth-based methods are up to the minute, at all times.
Bluetooth-based approaches also allow retailers to monitor statistics of consumer behavior throughout an entire marketing campaign. The implications of this technology make it such that retailers can transform failing campaigns immediately, rather than waiting for results and guessing at what went wrong.
Print advertising and Bluetooth-based advertising are both based on prior success and educated guesswork. Some campaigns are successful and some are massive failures. However, the key differences between the two methods are cost and effectiveness. Bluetooth devices are a one-time investment for a business, and can be updated immediately whenever changes are needed. Print media on the other hand, is a never-ending cost that can only be updated on specified publication dates, and the viewing audience can only be measured in approximate numbers.
We are living in a culture of immediacy, and advertising must keep up with the fast pace of consumers. In order for businesses to survive, they must outpace the accelerated decision-making habits of their customers, or lose them.
About The Author
bloozone.com
Comments About Bluetooth
Epson has launched the PictureMate PM270 4R portable photo printer that comes complete with a carry handle and folds into a box when not in use. For wireless printing, users can use the optional Bluetooth toggle that allows PictureMate to receive images from any Bluetooth-enabled devices including mobile phones and notebooks.
To learn more go to Bluetooth adapters.
AT&T offers some of the best stereo options for listening to music stored on a mobile phone. The Sony DR-BT22 stereo Bluetooth headphones allow users to listen to music and talk with the same device. This lightweight headset is intended for comfortable wear and can even be folded for easy portability. Bluetooth can also be used to play songs on portable stereos such as the Altec Lansing SoundBlade iMT 521. The SoundBlade is just one inch thick and is portable, so crisp, clean sound goes where you go.
For more information go to Bluetooth adapters.
The Bluetooth News Section
Future Technologies Adds Redline Broadband Wireless Networking Products to Federal GSA Contract
Wed, 11 Jun 2008 00:00:00 EST
Future Technologies spearheaded the application and approval process for
the Redline products. The listings on the GSA Contract Schedule, facilitates
the process for Federal agencies to procure Redline's products via Future
Technologies.
Ceragon Receives $5 Million Follow-on Order From a Leading Mobile Broadband Wireless Operator in Mexico
Wed, 25 Jun 2008 00:00:00 EST
Ceragon Networks Ltd. (NASDAQ: CRNT )(TASE: CRNT), a leading provider of high-capacity wireless backhaul solutions, announced that it was awarded a $5 million follow-on equipment order from one of the leading mobile operators in Mexico. Ceragon's equipment will be used as part of a large-scale infrastructure expansion that includes capacity upgrades for an existing 2.5G network as well as preparation to support advanced 3G services in the near future. This order is the recent addition to an ongoing relationship between Ceragon and its esteemed Mexican customer since the year 2000.
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